This project is to characterize and model travel behavior of international tourists to South Korea, which suggest an innovative approach to integrating mobile big data analytics into destination planning. As a result, innovative strategies are advocated to destination planners so as to make the destinations more sustainable and competitive.

The project aims to discover the travel patterns of tourists visiting Jeju island by analyzing massive mobility data, such as smart card and navigation data. The results come up with important insights (hot places/key travel routes and activities in Jeju), which can serve as foundations of developing destination recommendation systems.

This project is to discover tourism network community in South Korea by analyzing mobile sensor data. This project suggests the tourism typology of network structures in South Korea, suggesting the configuration of destination collaboration and enhancement of transportation efficiency.