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2022

Lee, C.H., & Park, S. (2022). User Engagement on Social Media: Comparisons of content creators and product types. TOSOK, 13th of July, 2022 (13th ~ 15th of July), Busan. Received Best Paper Award.

 

Hwang, H. J., & Park, S. (2022). Analysis of Tourist’s Travel Pattern Utilizing Mobile Big Data: Based on Intracity, and Intercity Mobility. TOSOK 14th of July, 2022, (13th ~ 15th of July), Busan.

 

서예빈, 전동훈, 황혜진, 박상원 (2022). 빅데이터 기법을 활용한 외식관광이동패턴 분석 연구. 한국관광학회, 13th of July, 2022 (13th ~ 15th of July), 부산.

 

전동훈, 서예빈, 황혜진, 박상원 (2022). 외래 관광객의 시공간적 방문 패턴 분석. 한국관광학회, 13th of July, 2022 (13th ~ 15th of July), 부산. Received Best Paper Award.

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Mai, K., Xu, Y., Park, S., & Chen, A. (2022). Understanding and Modelling Tourist Intra-City Destination Choice using Mobile Phone Data. 5th Global Tourism & Hospitality Conference (12 – 14th of June). 13th June. Hong Kong.

 

Kim, H., Lee, H. K., Choo, H. J., Kim, R., Baek, E., Jang, J., Park, S., & Nguyen, M. (2022). Diffusion of Korean Style via YouTube Influencers: Evidence from Vietnamese Market. American Collegiate Retailing Association, 4th March 2022, New Orleans, USA.

 

박상원, 고선영, & 황혜진 (2021). 코로나19로 인한 관광객 패턴의 변화 분석: 공간 빅데이터 분석기법 활용. 한국관광학회, 7th – 9th July, 2021, Seoul, Republic of Korea. Received Best Paper Award

 

Hwang, H., & Park, S. (2021). Exploring travel mobility: Application of mobile data analytics. TOSOK Conference, 7th – 8th July 2021, Seoul, Republic of Korea.

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2020

Park, S., & Zhong, R. R. (2020). Travel mobility motifs: Application of network science. 2020 APacCHRIE Hong Kong. Received Best Paper Award

 

Stangl, B., Kastner, M., Ukpabi D. C., & Park, S. (2020). Internet addiction continuum moderates augmented reality app experiences. 2020 Global Marketing Conference at Seoul. 

 

 

 

2019

Park, S, & Zhou, F. (2019). Spatial and temporal dynamics of tourist behaviors: Application of Big Data analytics. 25th Asia Pacific Tourism Association, 1st – 4th of July, Danang, Vietnam Best Paper Nominated.

 

Kim, Y. R., Williams, A. M., Chen, J. L., and Park, S. (2019). Spillover effects of agglomeration economies and productivity in the UK tourism and hospitality industry. 2019 APacCHRIE & EuroCHRIE Joint Conference, Hong Kong.

 

Park, S., Xu, Y., Jiang L., and Chen, Z. (2019). Assessing travel movement patterns: Spatial Big Data Analytics. 2019 APacCHRIE & EuroCHRIE Joint Conference, 22-25 May, Hong Kong.

 

Kim, Y. R., Williams, A. M., Park S., and Chen, J. L. (2019). Compete or Cooperate? Spatial Clustering and Productivity in the UK Tourism and Hospitality Industry. The 24th Annual Graduate Education and Graduate Student Research Conference in Hospitality & Tourism, 3-5 January, Houston, Texas, USA.

 

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2018

Park, S. (2018). Examining Multi-Dimensional Trust in Service Robots. APTA 2018, 3-6 July, Mactan, Philippines. Best Paper Nominated

 

Tussyadiah, I. P., & Park, S. (2018) Consumer Evaluation of Hotel Service Robots. ENTER 2018, Jönköping, Sweden.

 

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2017

Lee, S., Kim, D-Y., & Park, S. (2017) The effect of loneliness on trip satisfaction: The mediating role of social media use. 5th Annual Conference of Asia Pacific TTRA, Hong Kong.  

 

Woo, M., Wang, Y., and Park, S. (2017). The effect of monetary and nonmonetary promotion On consumer perceptions. Asian Pacific Tourism Association (APTA), Busan, South Korea. Best Paper Nominated. 

 

Park, S., and Chen L. (2017). Spill-over effects of online consumer reviews in the hotel industry. ENTER 2017, Rome, Italy. Received Best Paper Award

 

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2016

Park, S., and Chen L. (2016). The impact of location on hotel competitiveness. Consumer Behavior in Tourism Symposium. Brunico/Brubeck, Italy. 

 

Jago, L., Deery, M., Park, S., and Lockwood, A. (2016). The role of internal labour markets in retaining staff: A case study of the UK hospitality workforce. Surrey Tourism Conference - Making an impact: creating constructive conversations. University of Surrey, UK.

 

Lockwood, A., Williams, A., and Park, S. (2016). Making sense of flexible hours contracts – a case study of two hotel chains. Surrey Tourism Conference - Making an impact: creating constructive conversations. University of Surrey, UK.

 

Park, S., and Stangl, B. (2016). Understanding augmented reality experiences and sensation seeking in tourism. Surrey Tourism Conference - Making an impact: creating constructive conversations. University of Surrey, UK.

 

Park, S. Tussyadiah, I., and Zhang, Y. (2016) Assessment of perceived risk in mobile travel booking. ENTER 2016, Bilbao, Spain.

 

Kim, H., and Park, S. (2016). Factors affecting tourism advertising responses. 21st Annual Graduate Education & Graduate Student Research Conference in Hospitality and Tourism, Philadelphia, USA.

 

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2015

Park, S., and Kim, D-Y. (2015). Estimating a facet-based advertising response model. The 6th Advances in Hospitality and Tourism Marketing and Management Conference, Fukuoka, Japan.

 

Hwang, J., and Park, S. (2015). Social media on smartphones for restaurant decision-making process. Lugano: ENTER 2015, pp. 269-282.

 

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2014

Park, S., and Liu, Z. (2014). Determinants of Perceived Usefulness of Consumer Reviews in Online Travel Products. 2014 Asian Pacific Tourism Association. Ho Chi Minh City, Vietnam. 

 

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2013

Park, S., and Wang, D. (2013). A Model of Travel Information Search using Mobiles: Temporal Dimension Approach. 2013 TOSOK Tourism International Conference, Seoul, South Korea.

 

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2012

Stienmetz, J. J., Park, S., and Fesenmaier, D. R. (2012). Measuring Tourism Advertising: The Destination Advertising Response (DAR) Model. TTRA 2012 International Annual Conference. Virginia Beach, Virginia USA.

 

Wang, D., Park, S., and Fesenmaier, D. R. (2012). Mobile Technology, Everyday Experience and Travel: A Multi-Stage Model. TTRA 2012 International Annual Conference. Virginia Beach, Virginia USA.

 

Park, S., and Nicolau, J. L. (2012). Effect of Advertising on the Tourist Decision to Buy A Bundle: A Hierarchical Approach. TTRA Europe 2012 Annual Conference. Bilbao, Spain, April 18-20.

 

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2011

Wang, D., Park, S., and Fesenmaier, D. R. (2011). Metrics for Destination Marketing in An Era of Interactive Marketing. 42th TTRA Annual Conference. London, Ontario, Canada, June 19 – 21.

 

Wang, D., Park, S., and Fesenmaier, D. R. (2011). The Role of Mobile Applications in Addressing Tourists Information Needs. 16th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism. Houston, January 6 – 8.

 

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2010

Park, S., and Fesenmaier, D. R. (2010). Nonresponse Bias in Internet-based Advertising Conversion Studies. 41th TTRA Annual Conference. San Antonio, June 20 – 22.

 

Park, S., Fesenmaier, D. R., and Zach, F. (2010). Online Purchase of Travel Products. 41th TTRA Annual Conference. San Antonio, June 20 – 22.

 

Wang, D., Park, S., and Fesenmaier, D. R. (2010). Differentiation of Tourism Online Information Channels Through Information Search Activities. 41th TTRA Annual Conference. San Antonio, June 20 – 22.

 

Wang, D., Park, S., Zach, F., and Fesenmaier, D. R. (2010). The Changing Impact of the Internet on Travel Planning Behavior. 41th TTRA Annual Conference. San Antonio, June 20 – 22.

 

Park, S., and Fesenmaier, D. R. (2010). States of Internet Use and the Travel Planning Process. 15th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, Washington, D.C. January 7–9.

 

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2009

Park, S., and Fesenmaier, D. R. (2009). The Effect of Web Visitation with Tourist Brochure in Tourism Advertising. Asian Pacific Tourism Association, Incheon, South Korea. July.

 

Park, S., and Fesenmaier, D. R. (2009). Modeling Tourism Advertising Conversion in the United States. 40th TTRA Annual Conference. Hawaii, June.

 

Park, S., Tussyadiah, I. P., and Fesenmaier, D. R. (2009). Developing Dynamic Travel Personality for Destination Marketing: Network Analysis Approach. 15th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism. Las Vegas, January 4-6.

 

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2008

Tussyadiah, I. P., Park, S., and Fesenmaier, D. R. (2008). Conceptualizing the Effectiveness of Consumer Narratives for Destination Marketing. 2008 International CHRIE Conference. Atlanta, June. Received Best Paper Award.

 

Park, S., Kim H., and Fesenmaier, D. R. (2008). A Revolutionary Perspective on Travel Personality: Implication for Destination Marketing. 39th TTRA Annual Conference. Philadelphia, June 15-17.

 

Kim, H., Park, S., and Fesenmaier, D. R. (2008). Power of Language in Tourism: Assessing the Value of Words in Search Engine. 13th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism. Orlando, January 3-5.

 

Park, S., and Kim, D-Y. (2008). An Alternative Approach to Market Segmentation and Information Search Behavior: The Concept of Specialization in College Students' Spring Break Experience. 13th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism. Orlando, January 3-5.

 

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2007

Park, S., and Kim, D-Y. (2007). Factors Affecting CVB’s Internet Marketing Activities: Investigation on Moderating Effects of Individual and Organizational factors. 12th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism. Houston, January 4-6.

 

Park, S., and Cho, S. H. (2007). The Relationship among Motivation, Satisfaction, and Tourism Loyalty. 12th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism. Houston, January 4-6.